Strategy, communication
& design
brought together
in real projects.

Featured Projects

Every project starts from a different place:
a global brand entering a local market; a growing business whose brand needs to catch up; new business building its foundation. Or an idea that needs to become an experience people can see, understand and remember.

Here are some of the projects where I brought strategy, marketing and visual communication together — from the first question to the final expression.

Solpanet

Localising a global solar brand for European markets

Summary: Bridged global brand direction with local market needs across Benelux and DACH — connecting brand localisation, integrated campaigns and visual communication from digital channels to major industry events.

Impact: +21% event-cycle leads over two years · 14+ partnerships

Involved: Brand & Marketing · Campaign Foundation · Campaigns & Experiences · Visual Communication

Persian Feast

From a cultural idea to a shared experience

Summary: Helped develop a new catering concept and its first cultural food experience — connecting audience insight, campaign strategy, storytelling and visual communication to build brand awareness and attract new customers.

Impact: Introduced Persian Feast to a new audience and created a foundation for future events, customer relationships and business growth.

Involved: Brand & Marketing · Campaign Foundation · Campaigns & Experiences · Visual Communication

Chia's Visual Stories

From a creative lifestyle brand to a world of visual storytelling.

Summary: Built ChiaDNA from the ground up in 2014, then evolved and repositioned the brand in 2026 as Chia’s Visual Stories — bringing together illustration, storytelling, experiences and collaborations across brand strategy, visual identity and the digital experience.

Impact: +30% sales growth (2015–2016) and increased brand awareness across the Randstad in the Netherlands.

Involved: Brand & Marketing · Visual Communication · Creative & Visual Work

Six Senses Healing

Turning a growing wellness practice into a clearer brand experience.

Summary: Helped clarify the brand positioning, refine the visual identity and rethink the customer journey — creating a website and communication system that better reflected the depth and quality of the business.

Impact: A clearer brand foundation, stronger visual identity and more intuitive digital experience.

Involved: Brand Foundation · Visual Communication

Daioni Organic

Bringing a British organic brand to the global stage.

Summary: Connected brand storytelling, marketing materials and trade-show design to create a warm and organic cohesive brand experience for Daioni Organic at Gulfood Dubai and international markets.

Impact: A more cohesive brand presence across international markets.

Involved: Brand & Marketing · Campaigns & Experiences · Visual Communication

Female Ventures

Growing a community through event marketing

Summary: Turned a year of Female Ventures events into engaging social and community communication — building visibility, encouraging participation and strengthening the local community. Also developed the concept for Made by Her & Together, an International Women’s Day initiative created in collaboration with My Lima Lima.

Impact: 280 → 10,000+ LinkedIn followers · 1,000+ community subscribers by May 2026 · +50% event attendance

Involved: Community Marketing · Event Communication · Campaign Concept · Social Media · Community Engagement

What my clients say?

“Yu-Chia didn’t just redesign my website — she helped me see my brand more clearly.” Before working with Yu-Chia, I had built my website myself. It served its purpose, but it didn’t truly communicate the depth of my work or the transformation I provide. The discovery process was much deeper than I expected. She helped me step back, understand my strengths and clients from a new perspective, and bring my business vision into a clear brand and website experience. What I appreciated most was how she combined strategic thinking with beautiful, user-friendly design. She respected my budget and timeline while maintaining a high level of professionalism and quality. The new website feels like the next chapter of my business. It finally reflects the depth, refinement, and intention I bring to my work — and I feel much more confident sharing it with clients and collaborators. I highly recommend Yu-Chia to anyone looking for thoughtful brand strategy and web design support.

Yu-Chia brought my brand BNL Supplies B.V. to life. She developed a cohesive brand identity, website, and marketing assets, including web banners and presentations, that reflected the values and goals of my brand through different stages of business growth. Beyond design, she also provided valuable marketing and branding insights that supported my business strategy. I highly recommend Yu-Chia to anyone seeking a creative partner who seamlessly combines design expertise with strong business acumen.

When I was looking for a cover design for my book Kickstart Your Fatherhood, I contacted Yu-Chia. I was familiar with her earlier work and the original and warm style really appealed to me. The final collaboration went beyond expectations. Yu-Chia is a professional and talented all-round graphic designer who can guide the entire process, from concept to creation. She listens carefully to the wishes of you as a customer, but also proactively comes up with fresh ideas and suggestions. In addition, it is simply very nice to work with Yu-Chia. She is pleasant to deal with, has a good sense of humor and her creativity and enthusiasm are contagious. Are you looking for an original design or a strong illustration? Then I can heartily recommend Yu-Chia!

Yu-Chia is full of surprise with her masterful creativity in connecting Taiwan and the Netherlands that are located on the other end of the world during the pandemic period. Her outstanding work in this sense have received tons of highly positive feedback from our audience on social media. Bravo!

To me a logo has to show the spirit of the company. Yu-chia is able to present my logo with my company spirit. During brainstorming session for the logo, it was with good focus and full of care. Her personality and working attitude also made our co-operation easier.

Ready to work on yours?

Have a brand, campaign or idea you want to bring to life? Let’s talk about where you are and what you need next.

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Strategy, communication & design brought together in real projects.