
From 你好 / Ni Hao ➝ Hoi: Breaking the “Language Barrier” in the Netherlands!
For the past three weeks, something shifted. When I’ve walked into a shop or office and greeted people with a “Goedemorgen” or “Goedemiddag,” I got
This is where I share what I’m learning, creating and thinking about — from brand and marketing insights to visual storytelling, creative experiments, workshops and everyday observations.
Not everything starts with a finished answer. Sometimes it starts with a question, a sketch or simply something that catches my attention.

For the past three weeks, something shifted. When I’ve walked into a shop or office and greeted people with a “Goedemorgen” or “Goedemiddag,” I got

Two months ago, I began consulting with Holly Chiang, a mother of five and a brand ambassador for a Traditional Chinese Medicine (TCM) postpartum recovery

About a year ago, a friend of mine taught me how to bouldering. It immediately became my favorite sport, and “physical puzzle.” There is something

Taste is personal, but data is universal. I recently met Zahra Navazi, an Iranian entrepreneur with a mission: sharing her incredible home-cooked dishes and desserts

Is it worth your time, money, and effort? Here’s an honest take. Why I Took This Course: A Personal Perspective Eleven years ago, I was

Part 2: How they can also mess with your SEO rankings. In Part 1, we talked about how automatic (AI) website translation can backfire when

Part 1: Why machine translations often fail for brand communication A few months ago, a client called me and said: “I don’t have the time

About a month ago, a friend asked me in an annoying tone:“Have you seen Lay’s new packaging? Same chips, now in a fancy box, but

3 Essential Questions to Ask and Lay the Foundation for a Strong Website Strategy A few weeks ago, a friend reached out feeling stuck with
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