About Yu-Chia Huang

Strategic Marketer. Brand Designer. Creative Communicator.

Hi/Hoi!

I connect strategy, marketing and visual communication to help businesses turn what they do into something people can understand, trust and remember.

I help clients define and overcome their challenges, and make sense of what they want to communicate, find the right direction, and bring it to life — from strategy and positioning to campaigns, websites and visual communication.

Based in the Rotterdam–The Hague area, I work with businesses, entrepreneurs and organisations that want their communication to feel more connected, professional and true to who they are.

My journey started with creativity

Before I called myself a marketer, I was a designer and illustrator.

For more than 15 years, I have worked with visual communication — developing identities, illustrations, websites, marketing materials and creative concepts. In 2014, I started my own independent illustration brand, ChiaDNA, building a creative business from the ground up with a very small budget.

That experience taught me something I still carry into my work today: Creative work doesn’t exist in isolation.

A beautiful visual is not enough if people don’t understand what you offer; a strong idea is not enough if you don’t know how to communicate it. And a marketing plan is difficult to bring to life when the brand and message are unclear.

I became increasingly interested in the connection between all of these things.

From design into marketing

hat curiosity led me from creative design into strategic marketing.

Over the past 7 years, I have worked across technology, clean energy, FMCG and lifestyle, gaining experience not only in creating communication, but in understanding the business behind it.

I’ve worked with:

Brand positioning and localisation
Marketing and content strategy
Customer journeys and messaging
Integrated digital and on-site campaigns
Website and digital communication
Trade shows and events
Sales and marketing materials
Brand and visual identity
Cross-functional teams and external partners

Working inside businesses taught me to look beyond the final design. I learned:

How marketing needs to connect with sales
How technical products need to become understandable stories
How global brands need to adapt to local markets.
How campaigns need to work across different touchpoints.
And how creative ideas have to work within real budgets, timelines and business priorities.

How I can support you

My business has grown, but my brand no longer reflects where I’m going.

→ Brand & Marketing

I have a product, event or idea I want people to know about.

→ Campaigns & Experiences

I know what I want to say, but I don’t know how to express it visually.

→ Visual Communication

I have a lot of ideas, but I don’t know where to start.

→ Clarity Session or Discovery Call

Let's create something meaningful

Tell me what you're working on, what you're hoping to achieve, or what's not working — and we'll find the right starting point together.

A little more about me

I’m originally from Taiwan and now based in Rotterdam.

Creativity has been part of my life for as long as I can remember. I’m naturally curious about people, cultures, visual stories and the little details that make an idea memorable.

Outside my marketing and brand work, I continue to create as an illustrator and storyteller through Chia’s Visual Stories. That creative practice keeps me experimenting, observing and playing — and it reminds me why I started creating in the first place.

Because sometimes the most meaningful ideas start with simply being curious.