Save AngelaFish
Mobile adventure Puzzle Game for Kids
Intro:
Save AngelaFish is a mobile puzzle adventure game created to educate and entertain children through engaging gameplay and storytelling. I led the creative direction and visual design, crafting an underwater world full of vibrant characters and intuitive puzzles to make learning fun and interactive.
The Challenge:
The goal was to create an educational yet entertaining mobile game that would appeal to children, provide age‑appropriate gameplay, and deliver lessons through storytelling.
My Role:
Led creative direction for game design and visual storytelling
Designed child‑friendly interfaces and gameplay elements
Created illustrations and animations to bring the underwater adventure to life
Collaborated with software engineers and the business owner to ensure technical feasibility and engaging content
Core Objectives
1. Holistic Experience:By integrating thoughtful game art, interaction design, and UI elements, we ensured players could intuitively explore AngelaFish’s world from start to finish.
2. User-Centric Gameplay: Puzzle mechanics were tested extensively with a small user group to ensure easy onboarding and satisfying difficulty progression.
3. Scalable Framework – Leveraging modular code and asset design, we set the foundation for future updates, themed expansions, and event-based content.
Impact & Results
- Increased Engagement: Early testing indicated above-average session durations, showcasing player investment in puzzle-solving.
Branding: Visual Identity & Tone & Messaging
The brand aesthetic for Save AngelaFish is defined by its vibrant color palette, whimsical underwater themes, and approachable, cartoon-inspired art style. This resonates with both casual and seasoned puzzle gamers, signaling a fun, welcoming environment.
1. Encouraging & Lighthearted: Aligns with the puzzle genre, inviting players to explore problem-solving at their own pace.
2. Adventurous & Whimsical: Reflects the adventurous nature of AngelaFish’s world, emphasizing creative exploration and the joy of discovery.
- Consistent Brand Touchpoints
Every user-facing detail—spanning marketing materials and in-game user flows—reinforces the brand’s commitment to inclusive, stress-free gaming, positioning Save AngelaFish as the go-to experience for anyone seeking accessible puzzles in a friendly, aquatic world.
The Impact:
Delivered a fun, visually engaging mobile puzzle game tailored to young players
Combined educational value with intuitive, playful gameplay
Created a design framework for potential content expansion
Looking to design engaging games for kids?
Let’s arrange an appointment and grab a cup of coffee.Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
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