Save AngelaFish is an intuitive mobile puzzle game designed in collaboration with the founder of Game Maker.
The project’s vision was to create a seamless, user-friendly experience that engages players of all ages through logical challenges, imaginative visuals, and an accessible interface.
Core Objectives
1. Holistic Experience:By integrating thoughtful game art, interaction design, and UI elements, we ensured players could intuitively explore AngelaFish’s world from start to finish.
2. User-Centric Gameplay: Puzzle mechanics were tested extensively with a small user group to ensure easy onboarding and satisfying difficulty progression.
3. Scalable Framework – Leveraging modular code and asset design, we set the foundation for future updates, themed expansions, and event-based content.
Impact & Results
Increased Engagement: Early testing indicated above-average session durations, showcasing player investment in puzzle-solving.
Branding: Visual Identity & Tone & Messaging
The brand aesthetic for Save AngelaFish is defined by its vibrant color palette, whimsical underwater themes, and approachable, cartoon-inspired art style. This resonates with both casual and seasoned puzzle gamers, signaling a fun, welcoming environment.
1. Encouraging & Lighthearted: Aligns with the puzzle genre, inviting players to explore problem-solving at their own pace.
2. Adventurous & Whimsical: Reflects the adventurous nature of AngelaFish’s world, emphasizing creative exploration and the joy of discovery.
Consistent Brand Touchpoints Every user-facing detail—spanning marketing materials and in-game user flows—reinforces the brand’s commitment to inclusive, stress-free gaming, positioning Save AngelaFish as the go-to experience for anyone seeking accessible puzzles in a friendly, aquatic world.