3 Essential Questions to Ask and Lay the Foundation for a Strong Website Strategy
A few weeks ago, a friend reached out feeling stuck with her website.
“It doesn’t reflect my brand,” she said.
She wanted feedback on layout, colors, and structure. But before diving into the visuals, I asked her one simple thing:
“Tell me more about your business and your goals.”
Why? Because an effective website begins not with design—but with a smart website strategy.
Whether you’re building your first site or planning a redesign, here are 3 essential questions you need to answer first to ensure your site connects, converts, and creates impact.
1. Why Do You Need a Website?
Clarify Your Website’s Purpose and Business Goals
This is the cornerstone of any solid website strategy. Before worrying about layout or features, you need to know:
What is your website’s job?
- Are you showcasing a portfolio?
- Selling digital or physical products
- Sharing insights or building your personal brand?
Without a clearly defined purpose, it’s easy to end up with a site that looks polished but doesn’t serve your business. Your purpose will influence every part of your content planning—from navigation structure to calls-to-action.
2. Who Is Your Target Audience?
Target Audience Identification Is Key to Success
Understanding who you’re speaking to is just as important as what you’re saying. Through thoughtful target audience identification, you gain clarity on:
- Are you showcasing a portfolio?
- Selling digital or physical products
- Sharing insights or building your personal brand?
Without a clearly defined purpose, it’s easy to end up with a site that looks polished but doesn’t serve your business. Your purpose will influence every part of your content planning—from navigation structure to calls-to-action.
3. What Do Your Visitors Want to Learn?
Content Planning That Builds Trust and Engagement
Visitors come to your site with questions. Your job is to answer them that clearly and quickly. Effective content planning starts with understanding what your audience wants to know:
What do you offer, and how does it help them?
What’s your process or philosophy?
Do you have examples, results, or testimonials?
By anticipating their questions and addressing them with useful, well-organized content, you create a site that informs, educates, and builds trust.
Ready to Build a Website That Works?
If you’re unsure where to start or feel like your current site lacks direction, you’re not alone. Let’s clarify your goals, define your audience, and craft a content plan that aligns with your vision before we touch a single pixel.
👉 Book a Discovery Call to build your website with clarity and purpose.
