As a Comb-Shaped Marketing Strategist & Brand Designe, I often hear this from founders and creatives:
“My website doesn’t reflect who I am.”
The problem usually isn’t just visual—it’s strategic.
A few weeks ago, a friend reached out with this exact issue. I reminded her (as I remind all clients): a website that truly works begins with clarity. Before you worry about layout, colors, or code, step back and ask yourself these three essential questions:
1. Why Do You Need a Website?
Define Your Website’s Purpose
Before diving into design, clarify what your website is meant to do. Is it to:
Showcase your creative portfolio?
Sell digital or physical products?
Share your expertise or blog?
Without this clarity, it’s easy to build something that looks good but lacks direction. Your site’s purpose should guide every design and content decision.
2. Who Is Your Target Audience?
Know Who You’re Designing For
Who are your ideal visitors? Understanding their needs, pain points, and online behavior helps you shape an experience that speaks directly to them. A beautiful site that misses the mark with your audience won’t convert.
Think about:
Their level of tech comfort
What language or tone resonates
What actions you want them to take
3. What Do Your Visitors Want to Learn?
Deliver Relevant, Valuable Content
When someone lands on your site, what are they hoping to discover? Is it your process? Your pricing? Your point of view?
Anticipating these needs and delivering valuable content builds trust and keeps users engaged. Don’t just talk about yourself—solve a problem or answer a question they already have.
Many people skip these questions and jump straight into visual design. The result? A site that may look polished but doesn’t perform.
Take the time to reflect, and your website will do more than look good—it’ll work hard for you, 24/7.
Need help making your site work smarter?
Let’s craft a digital experience that aligns with your goals and speaks to your audience.
