
Beyond Work
How to Transform Traditional Chinese Medicine diet for the Modern & Dutch Market
Two months ago, I began consulting with Holly Chiang, a mother of five and a brand ambassador for a Traditional Chinese Medicine (TCM) postpartum recovery line. 𝘖𝘶𝘳 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦: 𝘏𝘰𝘸 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘢𝘬𝘦 𝘢 𝘥𝘦𝘦𝘱𝘭𝘺 𝘵𝘳𝘢𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭, 𝘯𝘪𝘤𝘩𝘦 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘦 𝘪𝘵 𝘢𝘤𝘳𝘰𝘴𝘴 𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘴? We realized Holly’s identity wasn’t just a label. It was her 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲