ChiaDNA full brand development project featuring product design, packaging, e-commerce website, and multichannel marketing for a startup

Turning Creativity
into a

Strategic Brand Journey

Chia DNA

Full Brand, Product & E‑Commerce Development for Chia DNA, an illustration brand

Intro:

ChiaDNA, a startup, needed to develop its entire brand ecosystem from the ground up. I led the end‑to‑end process — including brand identity creation, product line development, packaging design, e‑commerce website setup, and multichannel marketing — to establish a cohesive, scalable presence for strategic growth.

The Challenge:

As a new entrant in a competitive market, ChiaDNA needed to establish a strong brand identity, create appealing product packaging, and develop a functional e‑commerce platform — all while working with very limited resources to connect with their target audience.

My Role:

  • Led full‑spectrum brand development — from strategy to visual identity

  • Designed product packaging for new product lines

  • Developed a user‑friendly e‑commerce platform for sales and brand storytelling

  • Managed multichannel marketing campaigns for visibility and engagement

  • Collaborated with store owners, platform partners, and vendors to ensure smooth execution

Core Objectives

1. Brand Identity Development: Crafted a unique brand identity, including logo, typography, and a visual system that aligns with the brand’s creative and artistic DNA.

ChiaDNA website, brand, illustrations, stories, prints, products
chiadna ecommerce website, products, prints, cards

2. Website & E-Commerce development: Designed a user-friendly and visually appealing online store that ensures smooth navigation and seamless transactions.

3. Multi-Channel Marketing: Developed engaging social media content, email campaigns, and print materials to maintain a strong brand presence online and offline.

chiadna branding, products, market stand, packaging
chiadna products, e.g. print, plate, pillow.

4. Illustration & Product Development – Created custom illustrations and product packaging that enhance brand storytelling and differentiate ChiaDNA from competitors.

The Impact:

  • Successfully launched ChiaDNA as a recognizable brand

  • Delivered a consistent, professional presence across platforms

  • Enabled growth with self-made original brand

More about ChiaDNA

🎯 Need end‑to‑end brand and e‑commerce development for your startup? Let’s arrange an appointment and grab a cup of coffee.

Let's Talk,

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Contact

  • Email: Info@chiacreativecommunication.com
  • Mobile: 31 - 616 373 970
  • Based in Rotterdam
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