Turning Creativity
Chia DNA
End-to-End Brand, Product & E-Commerce Development and Management
Background Story: Building a Brand From Scratch with Purpose and Personality
When ChiaDNA, a creative lifestyle and illustration brand, first began, there was no logo, no product line, and no online presence, but only a clear vision and a spark of potential.
I set out to build the brand from the ground up, shaping its visual identity, product design, packaging, and e-commerce foundation while developing multichannel marketing strategies that brought its playful, purpose-driven personality to life.
⚡ The Challenge: Big Ambitions, Small Budget
As a newcomer in a crowded market, ChiaDNA needed to make a bold first impression — with limited resources and no existing brand foundation. The challenge was to:
Create a strong, distinctive identity that would resonate with conscious, design-loving consumers.
Develop packaging that blended storytelling with shelf appeal, bringing the brand’s personality to life.
Build an e-commerce platform that felt as engaging and memorable as a physical shop.
And do it all on a lean startup budget without compromising on creativity or consistency.
🎯 My Role: From Blank Page to Brand Launch
As an illustrator and visual designer with a business background, I led ChiaDNA’s brand journey from concept to launch—balancing creative vision with strategic, hands-on execution.
1. Developed the full brand identity, including logo, color palette, typography, and tone of voice, that reflected the brand’s values and resonate with its audience.
2.Designed, built and managed an e-commerce website that served as both a sales platform and a storytelling hub, highlighting the brand’s creative products and unique personality.
3.Planned and executed multichannel marketing campaigns across social media, pop-ups, and online marketplaces to build brand awareness and drive early traction.
4. Collaborated with local shop owners, platform partners, and production vendors to ensure a seamless rollout and smooth day-to-day operations.
5. Designed eye-catching, story-driven product and its packaging that captured the brand’s personality and connected emotionally with customers.
✅ The Impact: A Brand Born to Grow
From idea to execution, ChiaDNA emerged as a recognizable, authentic Dutch reginal brand with a strong sense of identity and purpose.
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Launched the brand with a clear, cohesive presence across digital, retail, and packaging touchpoints.
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Built a professional foundation that felt both personal and polished, effectively communicating quality and creativity.
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Empowered the brand for independent growth by developing original assets and a distinctive brand voice.
Ever thought about turning your art into a business opportunity?
Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
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