Designing
a Fresh Organic Brand Experience
Daioni Organic
Global Marketing Assets & Trade Show Booth Design
Background Story: Bringing an Organic Brand to a Global Stage
When Daioni Organic, a premium British dairy brand, prepared to step onto the global stage at major events like Gulfood Dubai—one of the world’s largest food and beverage expos. It faced a key challenge: creating a “memorable, authentic, and consistent brand experience“ that could stand out in a sea of international competitors.
With limited time and resources, I stepped in to help shape that experience through designing cohesive marketing materials and event visuals that brought Daioni’s values of quality, integrity, and a genuine love for all things organic to life. This included brochures, advertising graphics, and trade show visuals that ensured a unified and engaging brand presence across every touchpoint.
⚡The Challenge: Big Stage, Tight Timeline
Daioni Organic was ready to share its story with the world — showcasing its organic goodness to audiences ranging from local distributors to global retail buyers at Gulfood Dubai, one of the world’s largest F&B expos.
The goal? Build global visibility and create a brand experience as genuine and wholesome as the products themselves.
- Crafting a cohesive visual narrative that stood out on a crowded global stage
- Designing campaign assets across digital and on-site channels
- Doing it all fast, without compromising on quality or authenticity
🎯 My Role: Visual Strategy Meets Hands-On Execution
As a marketing designer with a strategic and creative mindset, I bridged creativity and marketing insight to bring Daioni’s vision to life.
From concept to execution, I led the creative direction, including developing visuals and assets that helped Daioni stand out on the global stage while staying true to its organic roots and brand values.
1. Designed cohesive visual assets, including banners, flyers, presentation decks, and digital screens — all crafted to reflect Daioni’s premium organic positioning and attract international buyers.
2. Directed the booth’s creative vision, ensuring the space felt “warm, natural”, and unmistakably Daioni — from layout and signage to color palette.
3. Wove in storytelling moments, using fresh, engaging visuals to highlight the brand’s origin story, sustainable practices, and farm-to-table values.
4. Collaborated closely with the marketing lead to align creative execution with business goals, ensuring every element from typography to tagline, and reinforced a consistent and authentic brand identity.
✅ The Impact: A Taste of Organic, Delivered with Heart
At Gulfood Dubai, Daioni didn’t just show up — it stood out.
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Amplified the brand’s global presence in front of thousands of industry professionals, reinforcing Daioni’s position as a trusted name in premium organic dairy.
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Sparked real engagement through a warm, story-driven booth experience that invited visitors to “explore, taste, and connect” with the brand.
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Delivered consistent, values-driven messaging across every touchpoint — from booth panels to printed materials — bringing Daioni’s organic roots and wholesome ethos vividly to life.
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Curious how strategic branding and tailored marketing design can fuel your next campaign?
Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
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