Designing
a Fresh Organic Brand Experience
Daioni Organic
Global Marketing & Trade Show Booth Designs
🐄 The Story: Bringing Organic Charm to a Global Stage
When Daioni Organic, a premium British dairy brand, prepared to step onto the global stage at major events like Gulfood Dubai—one of the world’s largest food & beverage expos. They needed a memorable, authentic and consistency brand experience that could stand out in a sea of international competitors.
With limited time and resources, I stepped in to help shape that experience—designing every visual and strategic touchpoint to reflect Daioni’s values: quality, integrity, and a love for all things organic.
The result? A warm, approachable, and premium presence that told the Daioni story.
🌍 The Challenge: Big Stage, Tight Timeline
Grow global visibility and showcase its organic product line to a diverse audience ranging from regional distributors to global retail buyers. But with just a few weeks to prepare, the brand needed to:
Craft a cohesive visual narrative that would shine at Gulfood
Create campaign assets across channels — digital and physical
And do it all fast, without compromising on quality or brand authenticity.
🎯 My Role: Visual Strategy Meets Hands-On Execution
From concept to execution, I led the creative charge to help Daioni stand out and stay true to its roots:
1. Designed cohesive visual assets for the trade show — including banners, flyers, presentation decks, and digital screens — all crafted to capture Daioni’s premium organic positioning.
2. Directed the booth’s creative vision, ensuring the physical space felt warm, natural, and unmistakably Daioni — from layout and signage to color and material selection.
3. Wove in storytelling moments, using clear, fresh, compelling visuals to communicate the brand’s origin story, sustainable practices, and farm-to-table values.
4. Collaborated closely with the marketing lead, aligning on business goals and ensuring every detail — from typography to tagline — hit the mark.
✅ The Impact: A Taste of Organic, Delivered with Heart
At Gulfood Dubai, Daioni didn’t just show up — it stood out.
-
-
Amplified the brand’s global presence in front of thousands of industry professionals, reinforcing Daioni’s position as a trusted name in premium organic dairy.
-
Sparked real engagement with an inviting, story-rich booth experience that welcomed visitors to explore, taste, and connect.
-
Delivered consistent, values-driven messaging across every touchpoint — bringing Daioni’s organic roots and wholesome ethos to life, from booth panels to printed materials.
-
Curious how strategic branding and tailored marketing design can fuel your next campaign?
Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
join our Newsletter
Unlock Creative Ideas and Insights—Sign Up Now!
© 2025 All Rights Reserved.