Designing
a Fresh Organic Brand Experience
Daioni Organic
Global Marketing & Trade Show Booth Designs
Intro:
Daioni Organic, a British organic dairy brand, needed to strengthen its global presence at one of the world’s biggest food and beverage trade shows, Gulfood Dubai. I created cohesive marketing materials and an engaging booth experience that highlighted Daioni’s premium organic products and connected with an international audience.
The Challenge:
Daioni Organic aimed to boost its global visibility and showcase its organic product line to a diverse international audience at Gulfood Dubai — all within limited resources and a tight timeline.
My Role:
- Designed cohesive marketing materials for trade shows along with digital and on-site campaign assets
- Directed the creative vision for booth design to authentically reflect Daioni’s brand identity
- Developed compelling visual storytelling elements to communicate the brand’s organic values
- Collaborated closely with the marketing lead to ensure strategic alignment and seamless execution
Core Objectives
1. Brand Visibility & Recognition: Develop a visually compelling booth and marketing materials that clearly communicate Daioni Organic’s values, product offerings, and sustainability mission.
2. Targeted Marketing Materials: Create brochures, banners, digital presentations, and trade show assets to highlight Daioni’s organic dairy products and key differentiators.
3. Engaging Booth Experience: Design an interactive and inviting booth layout that attracts foot traffic, encourages engagement, and provides an immersive brand experience.
4. Market Expansion:
Support Daioni’s business growth efforts in international markets by aligning branding with audience expectations and industry trends.
The Impact
- Strengthened Daioni Organic’s global presence at a high‑profile trade event
- Increased audience engagement through an immersive booth experience
- Delivered consistent, on‑brand communication that reflected Daioni’s organic values
Looking for creative marketing and event design support to elevate your brand at global trade shows?
Let’s arrange an appointment and grab a cup of coffee.Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
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