MonstroCity-Rotterdam
Turning Rotterdam into a Playground — Interactive City Puzzle Game Design
🧩 The Story: Turning Rotterdam into a Playground of Stories
MonstroCity is an interactive city tour game designed to bring people together through puzzles, play, and the streets of Rotterdam. Blending gamification, local storytelling, and community engagement, it invites players to rediscover the city from a fresh, playful perspective.
I developed the concept, narrative, and visual design, crafting a whimsical experience built around a semi-fictional storyline. Guided by quirky characters and unfolding mysteries, players explore Rotterdam in a way that’s both imaginative and deeply connected to its local culture—turning everyday streets into a stage for discovery.
⚡ The Challenge: How Do You Gamify a City Without Losing Its Soul?
The goal was to design a playful yet meaningful urban experience that would:
Foster real-world connections between players and their surroundings
Celebrate Rotterdam’s local identity through story-driven exploration
Encourage collaboration, curiosity, and creativity across diverse groups
Remain inclusive, scalable, and easy to experience on foot
At its core, the challenge was to turn the city itself into a game without losing the authenticity, culture, and spirit that make Rotterdam unique.
🎯 My Role: Weaving Narrative Into Navigation
As a game designer and storyteller, I brought MonstroCity to life—wearing multiple creative hats across concept, design, and community engagement.
- Developed an interactive, socially engaging game concept and demo that connects players not only with each other but also with Rotterdam’s local culture and stories.
- Created a scalable framework that can be adapted and expanded to other cities and urban environments, fostering community connection through play.
The Demo of MonstroCity-Rotterdam:
A Fun Way to Discover Rotterdam —Through Play, Connection, and Storytelling

It all starts in a parallel world where





you must track down the runaway Snackies, solve puzzles, and uncover the city’s hidden stories—all while exploring Rotterdam like never before!
How to Play

Game Information
✅ The Result: Play That Connects
Delivered an interactive and socially engaging game (concept & Demo) that connects participants to each other and to Rotterdam’s local culture
Provided a scalable framework for expanding the game to other urban environments
Curious how strategic branding and tailored marketing can fuel your next campaign?
Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
join our Newsletter
Unlock Creative Ideas and Insights—Sign Up Now!
© 2025 All Rights Reserved.