GoalToGet
UX/UI & Mobile App Design for Personal Growth and Motivation
📱 Background Story: Turning Goals into a Game — and a Habit
GoToGet is a personal growth app prototype designed to help users set meaningful goals, and actually stick to them through a combination of social support, progress tracking, and gamified rewards.
I led the end-to-end creative direction, combining UX research and user testing to craft an experience that feels intuitive, engaging, and emotionally motivating. The goal was to keep users coming back not out of obligation, but because they genuinely felt supported and empowered in their personal growth journey.
⚡ The Challenge: Motivation Meets Design
Personal development apps are everywhere, but keeping people engaged over time was the real challenge. GoToGet needed a solution that would:
Feel intuitive and accessible from the very first tap, even for non–tech-savvy users.
Deliver a visually rewarding experience that celebrated progress and keeps motivation high.
Seamlessly blend goal-setting with social interaction that fostered community without overwhelming the user experience.
The design had to strike a balance between clarity, emotional resonance, and long-term engagement.
🎯 My Role: Blending Research, Storytelling, and UX Craft
As the creative lead, I brought the GoalToGet concept to life—from initial research to interactive prototype:
Conducted UX research and user testing to uncover user needs, frustrations, and motivations.
Led visual direction and UX/UI design, developing wireframes, high-fidelity screens, and intuitive interaction flows.
Designed storytelling-driven visuals from icons to onboarding animations—to create an experience users could connect with emotionally.
Built interactive user flows supporting goal-setting, habit tracking, progress visualization, and light social engagement.
The Demo of GoalToGet:
Latest GoalToGet Figma Prototype video
The Features of GoalToGet:
GoalToGet blends Agile Goal-Setting, Social Accountability, and Gamified Motivation with Customizable templates for continuous growth.
Highlight GoalToGet Features
Agile Goal-Setting
Users break down large aspirations into manageable sprints, milestones, and daily habits, just like an Agile team plans work in iterations.
Social Accountability
Invite mentors, friends, or family as accountability partners to provide not just feedback, but genuine encouragement and emotional support—keeping you motivated, connected, and uplifted throughout your journey.
Gamified Motivation
Earn streaks, rewards, and achievements that make goal-setting fun and fulfilling. Stay motivated with small wins while using review features to reflect, adjust, and keep moving forward—turning progress into an enjoyable experience.
Tailored & Customizable Templates
Whether you’re focusing on career growth, finances, fitness or even cooking, GoalToGet offers customized templates designed for different users and specific needs—providing structured frameworks to simplify planning and keep you on track.
The Result: A Foundation for Growth in Every Sense
- Delivered a motivating, user-centered mobile experience that fosters personal growth through clarity, encouragement, and positive reinforcement.
- Built a scalable design framework adaptable to future features, user feedback, and evolving needs.
- Enhanced potential engagement and retention through thoughtfully crafted UX and meaningful gamification elements.
Looking for mobile app UX/UI design that blends functionality with motivation?
Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
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