This is my corner for sharing what excites me — branding, marketing, storytelling, and the creative sparks that happen at the intersection of work and life. You’ll find real‑world tips, personal discoveries, and case studies that blend strategy and creativity, plus the occasional life reflection when inspiration strikes.
Whether you’re launching a website, shaping your brand, or just curious about creative communication, I hope these notes give you something useful, thought‑provoking, and fun.
About a month ago, a friend asked me in an annoying tone:“Have you seen Lay’s new packaging? Same chips, now in a fancy box, but more expensive.” Naturally, my curiosity
From Seoul to Taipei: The Dumpling Boom in Dutch Grocery Stores I’m a “Lazy Food Lover”. I love comforting, flavorful meals—but I don’t always have the time or energy to
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