Marketing Observations

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Over‑packaged chip boxes displayed online retail shop
Marketing Observations

What is Lay’s up to? Selling Chips in Overpackaged Boxes

About a month ago, a friend asked me in an annoying tone:“Have you seen Lay’s new packaging? Same chips, now in a fancy box, but more expensive.” Naturally, my curiosity was aroused. I expected to see a clever twist, a design breakthrough, or at least something worth the hype. What did I find? “A fancy

chiadesignandart@gmail.com July 31, 2025
Asian food-Dumplings in Dutch market
Marketing Observations

How Much for a Dumpling in Dutch Super markets?

From Seoul to Taipei: The Dumpling Boom in Dutch Grocery Stores I’m a “Lazy Food Lover”. I love comforting, flavorful meals—but I don’t always have the time or energy to cook from scratch or the budget to eat out. That’s why I turn to one of my favorite shortcuts: premade Asian food. It’s quick, satisfying,

chiadesignandart@gmail.com June 16, 2025

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