Solplanet
Increase Solplanet brand awareness through digital and onsite marketing campaigns, including Intersolar Europe and Solar Solutions Amsterdam.
Intro:
As Solplanet, a global solar energy company, expanded its footprint in Europe, they needed a brand presence tailored to local audiences. I developed their brand localization strategy with my marketing team, and executed integrated digital and onsite campaigns — including a strong presence at Intersolar Europe — to increase visibility, engagement, and market relevance.
The Challenge:
Solplanet needed to adapt its global brand identity to better resonate with European audiences while staying true to its core values. At the same time, the company aimed to boost its visibility at key industry events and enhance customer engagement across both digital and physical channels — all with the support of a small marketing team.
My Role:
- Led brand localization initiatives to tailor the global identity for European markets
- Developed and executed integrated marketing campaigns across digital and on-site channels
- Designed compelling visual communication assets for web, social media, marketing merchandise kits and event exhibitions
- Collaborated closely with the marketing manager, sales teams, and engineers to align strategies and deliver results
Core Objectives
1. Brand Impact: Developed a unified, high-impact visual identity for the exhibition, ensuring consistency across booth design, marketing materials, and digital touchpoints.
2. Engaging Visitor Experience: Designed an immersive, user-friendly booth layout that effectively showcases Solplanet’s solutions while encouraging interaction with attendees.
3. Lead Generation & Awareness: Crafted compelling visual storytelling and promotional materials to drive lead conversions and boost brand visibility.
4. Market Expansion: Strengthened Solplanet’s positioning in key European markets (Benelux, Germany) by tailoring localized content and design elements to meet regional preferences.
The Impact
Strengthened Solplanet’s European brand presence
Improved customer engagement through tailored content and onsite experiences
Delivered consistent, on‑brand visual communication across channels and marketing merchandise (kits)
Looking for branding and marketing support for your next campaign?
Let’s arrange an appointment and grab a cup of coffee.Contact
- Email: Info@chiacreativecommunication.com
- Mobile: 31 - 616 373 970
- Based in Rotterdam
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