Intro:
LuanaMed, a medical startup, needed a professional and scalable brand presence that could grow with their business. I developed a clean, flexible visual identity and an easy‑to‑manage website that combined clarity, professionalism, and cost‑efficiency — empowering the team to maintain their brand with minimal external support.
The Challenge:
LuanaMed wanted a modern and professional brand identity to communicate trust and expertise in the medical sector — all while staying budget‑conscious as a growing startup.
My Role:
Developed a cohesive brand visual identity tailored to the healthcare industry
Designed a scalable and easy‑to‑manage website
Created brand guidelines and digital assets for consistent use across platforms
Collaborated closely with the founders to align design with their vision and growth needs
A clean, modern aesthetic was chosen to emphasize professionalism and expertise, with a color palette and typography that underscore the seriousness of regulatory work while maintaining an approachable tone.
1. Professional Brand Identity: Developed logos, color palette, and typography that reflect Luana Med’s specialized services and install confidence among healthcare clients.
2. Marketing Alignment: Produced targeted materials that consistently communicate Luana Med’s value proposition.
3. User-Focused Web Experience: Present vital information—such as regulatory guidelines and service offerings—in a clear, accessible manner for both medical professionals and stakeholders.
4. Technical & Trustworthy: Positions Luana Med as an authoritative partner in legal and regulatory matters.
5. Transparent & Accessible: Conveys complex compliance details in a straightforward manner that instills confidence in potential clients.
The Impact
(Luana Med has updated the website to align with their new business needs.)
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