For the past three weeks, something shifted. When Iโve walked into a shop or office and greeted people with a “Goedemorgen” or “Goedemiddag,” I got their response in Dutch, not English! For an expat, this is a big step forward. It means my pronunciation finally sounds “Dutch” enough that people don’t immediately switch to English
Two months ago, I began consulting with Holly Chiang, a mother of five and a brand ambassador for a Traditional Chinese Medicine (TCM) postpartum recovery line. ๐๐ถ๐ณ ๐ค๐ฉ๐ข๐ญ๐ญ๐ฆ๐ฏ๐จ๐ฆ: ๐๐ฐ๐ธ ๐ฅ๐ฐ ๐บ๐ฐ๐ถ ๐ต๐ข๐ฌ๐ฆ ๐ข ๐ฅ๐ฆ๐ฆ๐ฑ๐ญ๐บ ๐ต๐ณ๐ข๐ฅ๐ช๐ต๐ช๐ฐ๐ฏ๐ข๐ญ, ๐ฏ๐ช๐ค๐ฉ๐ฆ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ข๐ฏ๐ฅ ๐ด๐ค๐ข๐ญ๐ฆ ๐ช๐ต ๐ข๐ค๐ณ๐ฐ๐ด๐ด ๐ฅ๐ช๐ท๐ฆ๐ณ๐ด๐ฆ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ด? We realized Holly’s identity wasnโt just a label. It was her ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ
About a year ago, a friend of mine taught me how to bouldering. It immediately became my favorite sport, and “physical puzzle.” There is something so satisfying about standing at the base of a wall, mapping out a route, and trying to figure out how my body needs to move to reach the end. Itโs
Taste is personal, but data is universal. I recently met Zahra Navazi, an Iranian entrepreneur with a mission: sharing her incredible home-cooked dishes and desserts with the Dutch market. While her products are ready, she still doesnโt understand her market enough. I shared a crucial piece of advice: Taste is personal, but data is universal.
Is it worth your time, money, and effort? Hereโs an honest take. Why I Took This Course: A Personal Perspective Eleven years ago, I was a designer and illustrator with a general business education, and started my art business, Chia DNA. I made the difficult decision to put the business on hold due to personal
Part 2: How they can also mess with your SEO rankings. In Part 1, we talked about how automatic (AI) website translation can backfire when it comes to accuracy, grammar, cultural nuance, and brand tone. Now, letโs dive into another critical area where machine translation can quietly sabotage your business, your SEO ranking. Before we
Part 1: Why machine translations often fail for brand communication A few months ago, a client called me and said: โI donโt have the time or budget to maintain my website in three languages manually. Iโm thinking of switching to automatic translation.โ But instead of screaming out โNo, please donโt!โ, I took a deep breath
About a month ago, a friend asked me in an annoying tone:โHave you seen Layโs new packaging? Same chips, now in a fancy box, but more expensive.โ Naturally, my curiosity was aroused. I expected to see a clever twist, a design breakthrough, or at least something worth the hype. What did I find? “A fancy
3 Essential Questions to Ask and Lay the Foundation for a Strong Website Strategy A few weeks ago, a friend reached out feeling stuck with her website.“It doesnโt reflect my brand,” she said. She wanted feedback on layout, colors, and structure. But before diving into the visuals, I asked her one simple thing:โTell me more