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Beyond Work

From 你好 / Ni Hao ➝ Hoi: My Dutch Learning Journey as a Mandarin Speaker

About two months ago, I made a bold (slightly delusional?) decision: to level up my Dutch. What is my Dutch level now?Well, if every Dutch person spoke like the NOS news presenters—clear, polished, and suspiciously slow—I’d confidently say: C1! But let’s be real!In real life, people don’t talk like the news.They throw in slang, regional

Digital Marketing

Review: Google Digital Marketing & E-commerce Professional Certificate 2025

Is it worth your time, money, and effort? Here’s an honest take. Why I Took This Course: A Personal Perspective Eleven years ago, I was a designer and illustrator with a general business education, and started my art business, Chia DNA. I made the difficult decision to put the business on hold due to personal

Digital Marketing

Will AI or Automatic Website Translation Hurt Your Business-SEO?

Part 2: How they can also mess with your SEO rankings. In Part 1, we talked about how automatic (AI) website translation can backfire when it comes to accuracy, grammar, cultural nuance, and brand tone. Now, let’s dive into another critical area where machine translation can quietly sabotage your business, your SEO ranking. Before we

Automatic translation tool applied to a professional website
Digital Marketing

Will AI or Automatic Website Translation Hurt Your Business?

Part 1: Why machine translations often fail for brand communication A few months ago, a client called me and said: “I don’t have the time or budget to maintain my website in three languages manually. I’m thinking of switching to automatic translation.” But instead of screaming out “No, please don’t!”, I took a deep breath

Over‑packaged chip boxes displayed online retail shop
Marketing Observations

What is Lay’s up to? Selling Chips in Overpackaged Boxes

About a month ago, a friend asked me in an annoying tone:“Have you seen Lay’s new packaging? Same chips, now in a fancy box, but more expensive.” Naturally, my curiosity was aroused. I expected to see a clever twist, a design breakthrough, or at least something worth the hype. What did I find? “A fancy

Asian food-Dumplings in Dutch market
Marketing Observations

How Much for a Dumpling in Dutch Super markets?

From Seoul to Taipei: The Dumpling Boom in Dutch Grocery Stores I’m a “Lazy Food Lover”. I love comforting, flavorful meals—but I don’t always have the time or energy to cook from scratch or the budget to eat out. That’s why I turn to one of my favorite shortcuts: premade Asian food. It’s quick, satisfying,

Digital Marketing

What should you do, before Starting Building A Website?

3 Essential Questions to Ask and Lay the Foundation for a Strong Website Strategy A few weeks ago, a friend reached out feeling stuck with her website.“It doesn’t reflect my brand,” she said. She wanted feedback on layout, colors, and structure. But before diving into the visuals, I asked her one simple thing:“Tell me more

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