About Yu-Chia

Brand Strategist | Digital Marketer | Creative Communicator

Hi / Hoi! 

I'm a M-shaped brand and marketing strategist & creative communicator with with 8+ years of experience and 15+ years in visual design, spanning both B2B and B2C sectors—including clean energy, tech, med-tech, and creative industries.

Skilled in planning and executing multi-channel campaigns, crafting engaging content, and collaborating with cross-functional international teams. Passionate about storytelling, building communities, and leveraging marketing to create purpose-driven impact.

🔹 Core Expertise:
✔️ Brand Strategy – Frameworks, positioning, tone of voice, customer & competitor research
✔️ Brand Design – Logo design, visual identity systems, style guides
✔️ Marketing Design – Digital/print campaigns, merchandising, trade show materials
✔️ Digital Marketing – SEO, Google Analytics, CRM platforms, content & user engagement
✔️ Product Development – UX/UI for web & apps, gamification, digital learning tools.

🔹Why Work With Me?
✔️ Proven expertise in creating impactful brand strategies and campaigns
✔️ Cross-functional collaboration with marketing, design, and technical teams
✔️ Adaptable and efficient — experienced in startup and B2B environment
✔️ 
Fluent in bridging strategy and creativity to deliver tangible results

🔹What Drives Me?
I believe every brand has a story worth telling — and my role is to help you express it with clarity, authenticity, and purpose. Compelling visuals and content may catch attention, but it’s insight-driven strategy and data that refine and sharpen the message, ensuring it resonates with the right audience.

Let’s Create Something Meaningful Together!
Whether you’re a hiring manager looking for freelance support or a business owner ready to refine your brand, I’d love to hear from you.

Let's Talk,

Make Things Happen!

Contact

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