I’m Yu-Chia—a passionate product and brand designer with over 15 years of experience crafting visual experiences that don’t just look good but actually work (because let’s be honest, pretty alone doesn’t pay the bills :P). I’ve blended my skills across graphic design, game development, product design / product development, and marketing to help both corporates and startups create their brands and experiences that truly connect with their audience.

I believe great design is like a well-played game—it takes strategy, creativity, and just the right amount of controlled chaos. Whether I’m shaping a brand identity, designing seamless user experiences, or crafting marketing campaigns that don’t feel like marketing, my approach is always user-centered, integrating design thinking and business strategy for maximum impact.

When I’m not crafting brands, you’ll find me attempting to defy gravity with bouldering and skateboarding, perfecting my quash and tennis skills, or experimenting with fusion cooking (why choose one cuisine when you could have them all?). Much like my creative process, my hobbies involve risk-taking, problem-solving, and occasionally falling flat—but always learning and improving.

I thrive on collaboration, working closely with developers, content creators, marketeers, and sales professionals to turn ideas into reality. So, if you’re looking to bring your brand or products to life, enhance user engagement, or just chat about design, sports, or what happens when you mix too many flavors in a dish—
let’s connect!