About Yu-Chia

Design for Growth, Communicate for Impact

Hi / Hoi! 

I'm a Comb-Shaped Marketing Strategist & Brand Designer 10+ Years Scaling FMCG, Lifestyle, Gaming, Med-Tech & Clean-Energy Brands.

I specialize in bridging creative strategy with execution—developing and delivering brand communications, content strategies, and product marketing/development that align with purpose-driven values and growth objectives.

I’m particularly skilled in managing content calendars, aligning cross-functional teams, launching new products, and driving engagement across channels—from CRM platforms to social media and trade events.

🔹 Core Expertise
✔️ Brand Strategy – Frameworks, positioning, tone of voice, customer & competitor research
✔️ Brand Design – Logo design, visual identity systems, style guides
✔️ Marketing Design – Digital/print campaigns, merchandising, trade show materials
✔️ Digital Marketing – SEO, Google Analytics, CRM platforms, content & user engagement
✔️ Product Development – UX/UI for web & apps, gamification, digital learning tools

I thrive in collaborative, fast-paced environments—partnering with marketers, engineers, and product teams to turn insights into scalable, customer-centric solutions!

Let’s connect—I’m always open to new conversations about brand building, sustainability, and innovation through strategy of branding and marketing, execution, and design! 🙂

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