Bacground Story: Building a Scalable Brand for a Promising Medical Startup
When LuanaMed, an emerging medical startup, approached me, they were at the beginning of their growth journey. They needed a professional brand presence that would inspire trust, convey expertise, and scale alongside their ambitions.
Working closely with the founders, I developed a clean, flexible visual identity and a user-friendly website that balanced clarity with cost-efficiency. The goal was simple: to equip the LuanaMed team with the tools to manage and evolve their brand independently by building a foundation for sustainable growth.
⚡ The Challenge: Big Vision, Lean Resources
As a newcomer in the medical field, LuanaMed needed to appear credible, trustworthy, and established from day one. The brand had to:
Reflect trust and expertise within the healthcare sector
Be scalable and easy to manage internally
Stay within a startup-friendly budget
The challenge was to balance design quality with practicality—creating a brand that looked polished and professional, yet remained lightweight, flexible, and sustainable for a growing team.
🎯 My Role: From Vision to Visual System
As a brand designer with a marketing mindset, I brought LuanaMed’s vision to life by taking on both strategic and creative responsibilities. I also built a strong foundation that translated the founders’ ideas into a cohesive, scalable visual identity that could grow with the brand.
1. Developed a cohesive visual identity tailored to the med-tech sector — modern, minimal, and trustworthy.
2. Created brand guidelines and digital assets (logos, typography, color systems, templates) to ensure consistency across channels and materials.
3. Designed and built a scalable website with an intuitive structure, allowing the team to easily update and expand content as the company grows.
4. Worked hands-on with the founders, aligning every design decision with their values, long-term goals, and day-to-day operations.
✅ The Impact: A Confident Step Into the MedTech Space
As a brand designer with a marketing mindset, I brought LuanaMed’s vision to life by taking on both strategic and creative responsibilities—building a strong foundation that translated the founders’ ideas into a cohesive, scalable visual identity that could grow with the brand.
Elevated their visual presence, helping them stand out in a highly regulated and credibility-driven industry
Equipped the team with scalable, easy-to-use assets, allowing them to grow and adapt without relying on external design support.
Built a self-sustaining brand system, empowering the founders to manage and evolve their identity independently with clarity and confidence.
(Luana Med has updated the website to align with their new business needs.)
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