As a Comb-Shaped Marketing Strategist & Brand Designer, I often hear this from founders “How can I improve my website?” The problem usually isn’t just visual—it’s strategic.
A few weeks ago, a friend reached out with this exact issue. I reminded her (as I remind many clients): a website that truly works begins with clarity. Before you worry about layout, colors, or code, step back and ask yourself these three essential questions:
1. Why Do You Need a Website?
Before diving into design, clarify what your website is meant to do, such as is it for showcase your creative portfolio? or sell digital or physical products? or share your expertise or blog?
Your site’s purpose should guide every design and content decision. Without this clarity, it’s easy to build something that looks good but lacks direction.
2. Who Is Your Target Audience?
Who are your ideal visitors? Understanding their needs, pain points, and online behavior helps you shape an experience that speaks directly to them. A beautiful site that misses the mark with your audience won’t convert.
You need to think about, such as their level of tech comfort, what language or tone resonates, what actions you want them to take, etc.
3. What Do Your Visitors Want to Learn?
When someone lands on your site, what are they hoping to discover? Is it your process? Your pricing? Your point of view?
Anticipating these needs and delivering valuable content builds trust and keeps users engaged. Don’t just talk about yourself—solve a problem or answer a question they already have.
Many people skip these questions and jump straight into visual design. The result? A site that may look polished but doesn’t perform. Take the time to reflect, and your website will do more than look good—it’ll work hard for you
Need help making your site work smarter?
