March 24, 2026

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Marketing Consultation

How to bring Iranian flavors to a Dutch palate?

Taste is personal, but data is universal. I recently met Zahra Navazi, an Iranian entrepreneur with a mission: sharing her incredible home-cooked dishes and desserts with the Dutch market. While her products are ready, she still doesn’t understand her market enough. I shared a crucial piece of advice: Taste is personal, but data is universal.

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