July 31, 2025

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Automatic translation tool applied to a professional website
Digital Marketing

Will AI or Automatic Website Translation Hurt Your Business?

Part 1: Why machine translations often fail for brand communication A few months ago, a client called me and said: “I don’t have the time or budget to maintain my website in three languages manually. I’m thinking of switching to automatic translation.” But instead of screaming out “No, please don’t!”, I took a deep breath

chiadesignandart@gmail.com July 31, 2025
Over‑packaged chip boxes displayed online retail shop
Marketing Observations

What is Lay’s up to? Selling Chips in Overpackaged Boxes

About a month ago, a friend asked me in an annoying tone:“Have you seen Lay’s new packaging? Same chips, now in a fancy box, but more expensive.” Naturally, my curiosity was aroused. I expected to see a clever twist, a design breakthrough, or at least something worth the hype. What did I find? “A fancy

chiadesignandart@gmail.com July 31, 2025

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